Digital Marketing and Startups
Every day thousands of brands are launched keeping pace with the dynamic customer behavior.
The competition is hence not with different brands but the marketing campaigns that are produced to attract the consumers.
Hence the involvement of skilled people, efficient technology, and flawless processes are important in conceiving and running a successful marketing operation.
Start-ups usually begin with limited budget and time. Efficient marketing operations using digital technology could, to an extent, make them successful in short time.
Digital marketing has the strength to convert ailing products and processes to successful ones in a cost-effective way.
This capability gives them an advantageous position over other marketing processes. Digital marketing takes up the challenges of highly competitive markets in the most efficient way.
Digital marketing brings them one step closer to target audiences through the developments that are breaking new grounds every day.
Flipkart is one of the world’s top 10 e-commerce websites in India today and it credits most of its traffic to its Social Media Marketing Strategies.
The Social Media campaigns engage audiences with the events and programs of the Company, like, product Launch, Acquisition etc.
Marketing is no longer confined to selling products and services.
Today it involves a process to build your brand. And that is what a new age entrepreneur believes in. He wants to see his brand stand tall amidst competition.
Contrary to traditional marketing strategy which relied on a single medium, digital marketing helps a brand grow and sustain a wide customer experience with a technology that automates processes, personalizes interactions, and coordinates actions.
Traditional marketing practices will soon be rendered obsolete. Therefore, when a startup is defining its marketing plan, it must incorporate a solid digital strategy.
Without a digital marketing strategy in place, new client acquisitions, brand visibility, and successful revenue generating opportunities will likely be damaged.
Only with a digital marketing strategy can a small company with very limited budget aspire to reach an audience of millions worldwide.