A few years ago you could build a somewhat successful social media marketing without much thought or preparations. Just a mere presence, perhaps without much action, made you better than your competitors.
The logic that applied a few years ago in using digital marketing or social media marketing doesn’t work today. With 30% of the new generation, folks engage with a brand on social media at least once in a month, your strategy cannot only be about hanging on.
Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers.
We are here not to share your brand with social media, however, we want to provide you the right steps to run a successful social media strategy so your brand continues to grow.
We have noted down few steps that can put your brand at the forefront of the competition with the help of digital marketing.
1.Decide on what social media marketing goals to adopt so as to solve your biggest challenges
The first step to any strategy is to understand what you want out of your efforts.
Social media marketing isn’t about putting on a switch and then leaving it to its future. Instead, it should be like cooking a tasty dish.
Once you have all the ingredients and then follow the recipe, the dish is ready. But, does it end there?
What if you have more people to cater to?
What if someone cannot consume certain ingredients?
Suddenly your goal of making meal transforms to ensuring it will feed enough people and audible to all.
That’s why creating goals is very important to the first part of your social media strategy. At the same time, it’s best to set attainable goals. Asking for a 10 lakh new Instagram followers in 2018 is unrealistic.
With achievable goals, you’re more likely to follow your original plan consistently and continue to take on new issues as you complete old ones.
The process of building a brand should not be dragged to each and every social platform.
It doesn’t yield much success simply because every channel doesn’t cater to every brand.
It is important to choose Channels that synchronize with your brand’s goal.
Overcomplicating a strategy must be avoided. Simplicity is in a way mantra for success.
2.Research your social media audience
79% of adults use Facebook.
But the question to ponder is whether your customers are actively engaged with your brands there?
Understanding your audience is necessary to learn things like who buys your products, what age group is toughest to sell and what income level makes up the most of your returning customers.
3.Creating Social Media Metrics
Engaging in social media metrics is very important. However, following vanity metrics like follower count and stuff doesn’t help too much.
We always get entangled in the follower count and likes but it is good to take a step back and evaluate the social media metrics in relation to your overall goals.
Social media metrics give you a better idea.
4. Research Your Social Competitive Landscape
Before you start creating content, it’s really smart to have a look at your competitors.
We put this before the content creation process because you often find new ways to look at the content by analyzing what’s making your competitors successful.
However, you shouldn’t steal your competitor’s ideas, instead, learn and grow from their experiences of success and failures.
The first step is to find out who your competitors are. The simplest way to find competitors is through a simple Google search.
Look up your most valuable keywords, phrases, and industry terms to see who shows up.
5. Engage With Your Audience
Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content.
Your brand must tap the core elements of “networking”. Hence engaging in conversations or engagement opportunities are important. You cannot leave it unattended.
Through social media, you gain respect as a brand by just being present and engaging with your audience.
That’s why social media customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.