Digital Marketing Strategies that WORK!
In the last module, we discussed the importance of Digital Marketing strategies in growing and sustaining a business.
Now we need to find out the best Digital Marketing strategies to use. Most businesses are faced with problems. It’s a difficult situation.
To get better sales, a greater visibility is required. In order to get more visibility, it is obvious that businesses have to spend more money.
And when money resources get dried, what are you supposed to do?
There is no obvious and clear answer to that question which would include all situations. But there are solutions to reach more customers with a small budget without breaking the bank.
However, it consumes a hell lot of a time. If you lack the money, you sure better have the time to put in the sweat equity.
There are a few good and time-tested Digital Marketing strategies to market any business online, provided the fundamentals of your business are sound and you are building a relationship with your customer by sincerely trying to add value.
Social media has been a successful tool for Digital Marketing for more than a decade now. That is where all the so-called magic is happening.
Some businesses have been built solely on the backs of social media. It can be intimidating at first.
But as you build momentum, you’ll find posting on social media easier and less cumbersome.
You can always also hire a Digital Marketing manager if you have money. If you don’t have money, just be yourself.
Post your authentic thoughts.
Post your products.
Post anything that you find relevant and useful that would help your audience either learn more about you and your business or about the industry that you’re in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services.
This is very powerful Digital Marketing.
Another way to replenish your business is to create video tutorials.
Teach people something useful. Step by step tutorials is more popular these days.
The more you get good at this, the more you add value. It’s a guarantee that the visibility is going to increase and in turn the sales.
Youtube, as you know, is the second largest search engine in the world, the first being Google. Whenever you want to learn something visually you mostly go to youtube.
You yourself might have done it several times.
You should ask yourself what you could teach in your business that would help consumers solve some recurring issues?
Hearing your own voice playing back and even seeing yourself would be sometimes embarrassing for some.
Now, you don’t have to appear visually on camera, but you’ll likely need to be heard.
You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
A blog is a nice and effective tool. If you don’t have a blog for your business, then you need to start one immediately.